What to Say in a Job Post to Get Good Caregivers

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Jun 29, 2025By Samantha Harrison

Generic job posts won’t work anymore—especially for families hiring caregivers for special needs care.

Here's how to stand out and get real responses.

You’ve posted the job. Maybe even re-posted it.

🦗Crickets.🦗

Or worse—no-shows, underqualified candidates, or people who ghost after one shift.

Here’s the truth:

Caregiver job ads require a totally different approach!

Young man and his dad having fun in nature

 Why Most Job Posts Get Ignored

The top 3 reasons caregiver job ads fail:

🪪 You're writing in first person... and oversharing
“I'm looking for a caregiver for my son to help with personal care ."

While that's true, try putting your son front and center.

"Hi, I'm Jacob. I'm looking for someone to help me live a great life." 

Which job ad would you respond to? 

🥱 They’re too vague or impersonal
“Looking for help with daily living tasks” could mean anything. People scroll right past.

Try: "I'm looking for someone to help me with cleaning the house, going to the movies, and explore new recipies." 


📉 They don’t share what makes the job rewarding
Care work is emotional. If your post doesn’t reflect that, you won’t attract someone who’s in it for the right reasons.

Try: " I'm in my late 30s. I'm looking for a new job and I'm looking for someone to help me with preparing for interviews, shopping to add more professional clothes to my closet, help with transportation, and general cleaning around my home."  

Brunette woman with down syndrome working using laptop at business office

What to Say to Get the Right People to Apply

Here’s a breakdown of what every caregiver job post should include—especially if you’re hiring through PDS:

1. 🧍‍♂️ Start with who you're looking for as a person
“We’re looking for someone patient, reliable, and upbeat—someone who believes people with disabilities deserve full, meaningful lives.”


2. 🗓️ Be clear about the hours and expectations
“This is a part-time job: Monday–Friday, 3–7pm. You’ll support a young adult with autism with community outings, dinner prep, and transitions.”


3. 💬 Share what makes the work meaningful
“You’ll be part of a small team helping me live a more independent life at home. You’ll matter here.”


4. 📲 Give a way to apply that works fast
“Send a quick email with your name, your availability, and why you’re interested. Bonus points if you have a resume, but it's not required.”

Young ALS patient with his mom

Want Help With Your Next Job Post?

If you're tired of getting zero applicants—or the wrong ones—I can help.

I work with families to:

✅Write effective caregiver job descriptions
✅Understand what makes someone a great fit
✅Set up a screening process that saves time and stress
Create systems that keep great staff longer
📅 I’ve got a few strategy session spots open this month.

👉 Click here to schedule yours.

Walking from the Bus Stop


Meet Samantha 

Samantha Harrison is a disability consultant with over 13 years of experience helping Kentucky families navigate Medicaid waivers, hire caregivers through Participant-Directed Services (PDS), and build care steams that actually work.

She’s on a mission to help families who are being left to manage complex systems alone—facing long waitlists, confusing rules, and impossible decisions without enough support. And with new Medicaid cuts looming, the stakes have never been higher.

Samantha offers hands-on, personalized support to help families get clear answers, take action, and create sustainable solutions—without getting lost in the red tape. If you’re ready for real help, you’re in the right place.

Connect with Samantha